Forget about boring slideshows and static listings – real estate marketing in 2024 is all about dynamic video, hyper-targeted content, and building meaningful connections. So, ditch your old playbook and get ready to dominate the market with these hottest trends:

Video Reigns Supreme:

• Short-form video explosion: TikTok and Instagram Reels dominate user feeds, and Meta prioritizes video content. Focus on creating quick, engaging videos for virtual tours, neighborhood highlights, market updates, and showcasing your personality.

• Beyond property tours: Don't limit yourself to just listing videos. Use short-form content for buyer/seller tips, market insights, personal greetings, and behind-the-scenes glimpses to build trust and brand recognition.

Hyper-targeting with Intent-based SEO:

• Go beyond location: Understand buyers' and sellers' motivations and tailor your content accordingly. Target keywords related to specific lifestyle aspirations, amenities, school districts, etc., to capture high-intent leads.

• Content diversification: Diversify your content formats beyond listings to include blog posts, infographics, calculators, and landing pages that address specific search queries and buyer personas.

Building Lasting Influencer Relationships:

• Move beyond one-off campaigns: Develop long-term partnerships with local influencers relevant to your target audience. Co-create engaging content, leverage their reach for organic promotion, and build trust through their established communities.

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