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Aug 01, 2023

The Rise of the iBuyer Market: What Realtors Need to Know

VR headsets allowing buyers to experience the property as if they were actually there

The ibuyer market is a relatively new phenomenon, but it's growing rapidly. iBuyers are companies that use technology to assess the value of homes and make offers to buy them directly from sellers. This can be a quick and easy way to sell a home, but there are pros and cons to using an ibuyer that you should be aware of.


What is an ibuyer model?


An ibuyer model is a business model where a company uses technology to assess the value of homes and make offers to buy them directly from sellers. iBuyers typically use a variety of data sources, including property records, recent sales data, and their own proprietary algorithms, to determine the value of a home. Once they have an offer, they will typically close the sale within a few weeks.


Pros of using an ibuyer


There are a few pros to using an ibuyer. First, it can be a quick and easy way to sell a home. iBuyers typically close the sale within a few weeks, which can be a big advantage for sellers who are looking to move quickly. Second, iBuyers typically offer a fair price for homes. They use a variety of data sources to determine the value of a home, so they are more likely to offer a fair price than a traditional real estate agent. Third, iBuyers typically take care of all the paperwork and closing costs, which can save sellers a lot of time and hassle.


Cons of using an ibuyer


There are also a few cons to using an ibuyer. First, iBuyers typically offer a lower price for homes than traditional real estate agents. This is because iBuyers are able to buy homes quickly and easily, so they don't have to pay as much for them. Second, iBuyers typically don't offer as much flexibility as traditional real estate agents. For example, iBuyers typically won't negotiate on price, and they may not be able to accommodate your specific needs.


How to decide if an ibuyer is right for you


If you're considering using an ibuyer, there are a few things you need to keep in mind. First, you need to decide if you're willing to sell your home for a lower price. If you're not in a hurry to sell, you may be able to get a higher price by working with a traditional real estate agent. Second, you need to decide if you're willing to give up some flexibility. If you have specific needs, such as a closing date or a certain price, you may not be able to work with an ibuyer.


The ibuyer market is growing rapidly, and it's a good option for some sellers. However, it's important to weigh the pros and cons carefully before deciding if an ibuyer is right for you.


If you're interested in learning more about ibuyers, we recommend visiting the websites of some of the leading companies in the space, such as Opendoor, Offerpad, and Zillow Offers. You can also talk to a real estate agent to get their advice on whether or not an ibuyer is right for you.


If you are a realtor, it's important to learn more about the rise of the iBuyer model so you can advise your prospects accordingly or know how to work with a seller who chooses to use both.


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