While having a website may not be necessary for every real estate agent, there are several compelling reasons to consider having one. One of the most significant is that outdated websites can negatively impact a business's reputation, with 81% of people thinking less of a business if their website looks dated.

There are different types of websites that real estate agents may want to consider, depending on their needs. Some may only require a simple online presence, similar to a business card, while others may need a powerful lead generation site to rank highly on search engines.

Several website providers cater specifically to real estate agents, offering features like customizable templates, SEO tools, and CRM integration. AgentFire, Agent Image & LuxuryPresence are popular options, although they can be on the pricier side. In contrast, Generous App, Easy Agent Pro, and iHOUSEweb offer a balance of affordability and ease of use, making them ideal for agents who want to take their online presence seriously without being too technically proficient.

Alternatively, some agents may want to try their hand at building their website using DIY website builders. Squarespace and Wix are popular drag-and-drop website builders that are easy to use, although they come with limitations, especially if you want a website that can grow with your business. WordPress is a highly customizable and scalable option, but it requires more technical knowledge or the help of a developer or design team.

Ultimately, the decision to have a website comes down to an individual agent's needs and preferences. Still, with the importance of online presence and reputation in today's market, it's worth considering having a professional-looking website to represent your brand.

1. AgentFire ($129+/mo.): AgentFire is a website provider built on WordPress. They focus solely on the website and provide a semi-custom front page or fully custom sites. In addition to their basic tools, they also have neat, optional add-ons to improve the usability of your site, as well as SEO tools. They use Showcase IDX and pull school and AVM data from Home Junction, to make your website content as potent as possible.
2. Agent Image ($90+/mo, $2000+ setup.): Agent Image builds real estate sites on WordPress and has a wide selection of websites ranging from a basic template to high-quality custom options. They can be among the pricier to get started, but give you the benefit of owning your own site plus a great, customized look ideal for brand sites and luxury agents.
3. Generous App (starting @ $70 - $299/mo, $598 - $5000 setup): Generous App builds real estate websites on its own branded platform hosted on the super fast Amazon Web Services. Built with state-of-the-art AI lead generation tools, you can choose from several main templates or custom-tailor them to the highest quality of luxury. If you're looking for a modern, sleek, or luxurious design, Generous App offers exceptional value for agents, brokers & brokerages. 
4. LuxuryPresence (starting @ $250-2500 per month, $2500 - $5500 setup): The cost of services at Luxury Presence is determined by the unique requirements and scale of the project as requested by the client. Their pricing structure typically starts at $500 and may range up to $6,000, depending on the level of customization needed. Since they offer tailored solutions, it is recommended to have a direct conversation with one of their sales representatives to receive a more accurate estimate. This is particularly important as they offer both monthly rates and one-time setup fees that may influence the final cost.
5. Easy Agent Pro ($179+/mo, $199 setup cost.): Easy Agent Pro gives a good balance of performance vs ease of use. Easy Agent Pro websites have a rather recognizable design that is sharp, colorful, and modern. It comes with add-ons and tools like sharing landing pages on social media. It is a strong solution for any agent wanting to take their web presence seriously, use landing pages generously, and without having to be too technical themselves.
6. iHOUSEweb ($59.98+/mo.): An established website brand, iHOUSEweb has been making websites since 1999. In addition to their website frontend, they have TurboLead CRM in the backend which helps you monitor and nurture your website visitors into contacts and then clients. iHOUSEweb has a strong selection of modern templates that have kept up with the times and look great.
7. Placester ($80+/mo.): Placester is an affordable website option that can provide your own site and a professional online presence. They have a varied selection of sites and options and can be a great fit for an agent looking for a simple start to their web presence.
8. WolfNet ($59+/mo, $499+ setup.): WolfNet provides agent websites, broker websites, and WordPress IDX plugins. They were recently acquired by OJO Labs who builds AI tools to match buyers to homes. WolfNet has basic website packages, or can offer highly customized and unique website options.

Do-it-Yourself Website Builders:

1. Squarespace ($16+/mo.): Squarespace is a drag-and-drop website builder catered in particular toward creative types, like photographers. It is not a real estate specific website builder. But if your content is highly visual, it might be a worthy DIY website option to consider.
2. Wix ($14+/mo.): Wix is a very easy-to-use drag and drop website builder. It is targeted to the business owner who is not super technical but still wants to control and build a website. It is one of the easiest platforms to use. It has serious limitations, however, and you should avoid it if you want a website that is the pillar of your business or can grow as your enterprise grows.
3. WordPress (~$100+/mo.): For the ultimate DIYer! WordPress powers approximately 30% of the world’s websites, not just blogs, and can be as cheap or powerful as you want make it. You can do it yourself, or hire a developer/design team to build a website for you. It is highly customizable, and there are petabytes of WordPress resources on the Internet to help you craft exactly what you want from your site. It is a great option for anyone who enjoys dabbling in their website and wants a solution that can scale with their business.
   

Experience a cutting-edge real estate agent website that is tailored and branded to your needs. Built with state-of-the-art AI lead generation tools giving you the edge to succeed.