After waving goodbye to 2015, it’s time for marketers to rethink their mobile marketing strategy for the new year. According to independent market research company eMarketer , the number of smartphone users will surpass 2 billion worldwide in 2016. With smartphone users set to dominate the landscape, marketers need to take a good look at their marketing strategy to see if they are well equipped to take advantage of these rising consumers.
It may be easy to think the strategies of the past will work again in the future, but any successful mobile company will tell you that is simply not the case. The mobile industry — and the tech industry as a whole — is anything but predictable.
Robin Zucker, SVP Marketing, Digital Media, Playboy
Jason Allen, VP of Digital, Gamestop
John Koetsier, Mobile Economist, Tune
Wendy Schuchart, Analyst, VentureBeat
That’s how much monthly website traffic we had to our website three months ago.
20 visitors a day may sound encouraging if you’re starting a personal project, but when your goal is to build a successful business with a team counting on you…
Well, you’re probably screwed.
And if we continued at that pace, we would’ve been. So what did we do?
After a few minutes of panic, we got down to reality, and started experimenting with any possible source of traffic to our website. A lot of it failed (in fact, most did).
But some of them worked.
A few worked well enough to get us from 554 visitors/mo to 25,500+ visitors/mo (5,000 percent+ increase) in just three months.
And this is what we’re here to share with you today.
5. Phrase Builder
Phrase Builder may look a bit ugly, but it is truly indispensable when you need a plenty of related keyword ideas and don’t have time to think them up ‘manually’. You simply define certain input criteria, and the tool will generate the list of keywords and phrases.
UberSuggest is one of the most popular tools used by PPC marketers, and for a good reason. In many respects, it is similar to other suggestion tools, but there are a few differences, such as foreign language support and a lot of small details that add up to better and more flexible functionality.
7. Five Second Test
It is often said that what a user sees within five seconds after visiting your site defines whether he is going to stay or leave. Five Second Test allows you to check how much your website is attuned to this idea: it shows you what the visitor sees, what he is likely to miss and what he is likely to remember.
Using these tools won’t turn you into a pro in a blink of an eye, but it will certainly increase your effectiveness as an online marketer – and quickly!